![](https://images.squarespace-cdn.com/content/v1/657261f865674f12a5739df3/10ad845b-f4f2-4f31-ae61-c84ea8dae176/core-hand+%281%29.jpg)
CORE HYDRATION
PROMOTING A BALANCED BODY TO SPOTIFY USERS
OVERVIEW
CORE HYDRATION TAPPED GRAIN GROUP TO GENERATE AWARENESS OF ITS PERFECTLY PH-BALANCED WATER AND BENEFITS FOR A BETTER BODY.
SERVICES
Awareness & Acquisition
CORE Hydration was founded in 2015 with the goal of delivering the innovative science of hydration and premium design to those that live an active lifestyle. The brainchild of industry veteran Lance Collins, best known for creating billion dollar brands such as FUZE® and NOS Energy®, CORE Hydration is perfectly balanced to work in harmony with your body’s natural pH level, 7.4.
Their goal was to generate awareness that CORE is the perfectly pH balanced water and to also promote the benefits of CORE for a better body.
EVERYONE NEEDS TO DRINK WATER, SO IT CAN BE TOUGH FOR BOTTLED WATER BRANDS TO DISTINGUISH THEMSELVES FROM OTHERS.
THAT'S WHY OUR MULTI-MEDIA STRATEGY SET CORE APART BY DRIVING AWARENESS FOR THEIR PRODUCT AT A TIME WHEN PEOPLE WOULD NEED IT MOST: DURING A WORKOUT.
![Laptop showing Core Hydration website.](https://images.squarespace-cdn.com/content/v1/657261f865674f12a5739df3/634c15ac-b0f5-498f-a6a1-6893390384b6/Module+C_b.jpg)
![Core Hydration ad on a mobile phone screen.](https://images.squarespace-cdn.com/content/v1/657261f865674f12a5739df3/5d0108ab-51da-43e5-bf6b-30df722639d2/Module+C_a.jpg)